Combining specially filmed scenes with footage from the film Spice World, the music video presents each Spice Girl in a different cinematic fantasy. The girls adopt individual characters and explore settings ranging from futuristic environments to theatrical, glamorous locations. The contrasting visual styles give every member her own mini-story while maintaining the group’s collective identity. The concept embraces Hollywood-inspired spectacle, fantasy and escapism, reflecting the cinematic world of Spice World while giving the ballad a dramatic visual setting.
