Walkers Crisps (Cheese & Chives)

Limited-edition crisp packets featuring the Spice Girls, part of a massive promo in mid-1997. It was Walkers’ largest campaign to date and sold 16 million packs in just eight weeks.

Magic Box Toys Photo Album & Trading Cards

Collectible photo album and trading card series released in summer 1997, with around 25 million cards sold by September.

Polaroid Spice Cam

A Spice Girls-branded instant camera (Polaroid 600 variant) sold across multiple regions and featured in promotional campaigns.

Impulse “Spice” Body Spray & Shower Gel

Limited-edition perfume deodorant reflecting the personality of each Spice Girl. Launched in August 1997, it became Impulse’s most successful variant ever.

ASDA Christmas Range (1997)

A massive £1 million merchandising deal produced over 40 items—spanning food, clothing, gifts, stationery, party favors, and even pizzas with each member’s own flavor.

Cadbury Chocolate Range

A collection of ten countline chocolates, assorted boxes, and holiday treats (like Easter eggs), all featuring Spice Girls imagery.

Chupa Chups Lollipops & Sweets

Tins of lollipops adorned with each Spice Girl, Fantasy Ball lolly packaging with collectible stickers, Push Pops, Crazy Dips, toy microphones, and gum with temporary tattoos.

Galoob Spice Girls Dolls (1997–1999)

The best-selling celebrity dolls ever, with over 11 million sold. Multiple lines featured various outfits and accessories, like the iconic “Girl Power” Union Jack doll and SpiceWorld-themed playsets.

Spice Bus Toy (from Spice World Film)

Toy replicas of the iconic Spice Girls tour bus, created to accompany the release of their 1997 movie Spice World.

General Licensed Products (Stationery, Bags, Clothing, Party Items, etc.)

Via a deal with PMS International, over 200 items were produced—spanning lunch boxes, mugs, keyrings, badges, clothing, postcards, cosmetics, and party supplies.

Pepsi-branded Merchandise

Items included tote bags, bottle stickers, cans, caps, cups, displays, flyers, posters, T-shirts, vests, and more—all leveraging Pepsi’s sponsorship of the Spice Girls brand.

PlayStation Video Game & Promo Materials

A Spice Girls video game for PlayStation, along with promotional posters, flyers, postcards, and display materials.